How Jelena Đokić Chose Herself – and Became a Name in the Balkan Nail Industry

Once a medical student, now one of the most recognized names in the world of manicures and education

Jelena Đokić is proof that dreams aren't reserved just for the “lucky ones,” but for the brave ones. Her story began in 2019 – not in a luxury salon, but at a kitchen table, where she took her first steps in the nail industry. While many were surprised by her decision to leave medical school, Jelena made the most important choice of her life – to choose herself and what truly fulfilled her. No excuses. No second-guessing. Just vision and the will to succeed.

Success comes quickly when you’re committed

Jelena didn’t waste time – she absorbed knowledge through education, worked daily, and kept improving her skills. The rewards soon followed. She won third place at a prestigious competition, and then two gold medals at a cosmetics fair in Sarajevo. This is how she began building her personal brand – first in Foča, then in Bijeljina, where she started all over again. But the new environment didn’t discourage her. On the contrary. Jelena built her name there too, and in a short time, gained over 100 monthly clients.

From salon to classroom – Jelena as an educator

Even though her salon was full and business steady, Jelena wanted more. She wanted to share the knowledge she had gathered over the years. Her precision, patience, and passion for her craft quickly set her apart – in the first few months alone, she held over 20 trainings across the region. Her energy and professionalism were recognized beyond borders. In April 2025, she became a brand ambassador for the prestigious “Kostka Nail System,” giving her career a whole new dimension.

She recognized the power of social media

In March 2025, Jelena reached out to us with a clear goal – to give her talent and work greater visibility. She understood that being present on social media is just as important as the quality of the work itself. From the moment we began our collaboration, we focused on what matters most: the story. People don’t just follow nail photos – they want to know the person behind the work, how they got there, and why they chose this path. Through authentic storytelling, podcast clips, reels, and interactive content, we achieved the following in just three months:
Over 1,000 new organic followers
Tripled inquiries for training sessions
Over 700,000 profile visits per month
Massive engagement on posts and increased brand awareness

When story meets strategy – growth happens

Jelena’s success is no accident – it’s the result of talent combined with intentional brand development. RI Marketing Agency didn’t just manage her social media – we helped Jelena tell her story the right way. In a way that inspires. So if you:
have a quality product or service,
work with passion and know you’re capable of more,
but simply don’t know how to reach your audience... We’re here to help!

RI Marketing Agency – The Agency That Tells Your Story

We don’t just create Instagram posts – we help people build a brand around their name. Through strategy, creativity, and consistency, we turn social media profiles into tools for growth, recognition, and revenue. If you’re ready for your work to shine in front of the right audience – 📩 Contact us today. Your story matters. It just needs to be heard by those who will recognize its value.