How an Honest Story from Bijeljina Touched 100,000 Hearts: Borko Majstorović and the Power of Podcast Format

In a time when everyone is trying to be noticed on social media, honesty and authenticity have become the strongest tools. And that’s exactly what Borko Majstorović – better known as the Browista from Bijeljina – proved when he won over nearly 100,000 hearts across social platforms through a sincere story, supported by the RI Marketing team. His success wasn’t accidental. It was the result of a smart strategy, a clearly defined message, and the podcast format that allowed his story to be told in the way today’s audience loves most – naturally, from the heart, without filters.

The Start of a Collaboration – When Vision Meets Strategy

We began working with Studio Majstorović in early July 2025. Our mutual goal was clear: strengthen the brand's presence on social media and present to the public a unique brow shaping technique – "RABROW". Based on our original SPF strategy (Story–Personality–Format), we created content that doesn’t just sell a service – it tells a story. And not just any story, but one people can relate to.

Podcast – The Perfect Format for Deeper Connection

With only 2 short podcast video clips published, we managed to:
Increase TikTok followers by 2,000 in just 24 hours
Receive nearly 80,000 likes on a single video
Elevate brand awareness to a whole new level
Trigger hundreds of comments and shares – all thanks to a sincere and emotional story So what made the difference?
➡️ It wasn’t a perfectly lit video.
➡️ It wasn’t a viral trend.
➡️ It was authentic emotion, shared in a format people consume the most today – short podcast clips.

Authenticity + Strategy = Growth

Our SPF strategy combines three key elements:
**Story** – Every person and brand has a story. We just help bring it to the surface.
**Personality** – People follow people, not logos. We focus on what makes a brand human.
**Format** – We know what platforms “like,” but we don’t blindly follow trends. We adapt them to fit the person and the message. It’s exactly this combination that allowed one honest story about chasing dreams to reach tens of thousands of people in just a few days.

RI MARKETING – When You Want Your Story to Drive Results

If you:
✅ Have an authentic story behind your brand
✅ Want your content to reach the right audience
✅ Don’t know how to cut through the digital noise We know how. RI Marketing Agency doesn’t just make pretty posts – we create strategies that connect, inspire, and convert. Through storytelling, podcast formats, reels, and smart targeting, your content can become a powerful tool for growth – just like it did for Borko.